Target Audience- 14-17 year old girls
Katy Perry has to:
-be like an older sister/friend
-reflect some of the anxieties young girls have
be someone young girls can admire and want to be (appear sexy in a threatening way).
"Hot and Cold"-2008 the video focuses around Perry at the alter with her fiancé who pauses when asked to say his vows, he then runs off abandoning Perry and the songs begins, linking to him changing his mind in the same fashion as a woman changes clothes.
"Last Friday Night"this video conveys to the audience that you don't have to be like every body el;se to fit in, being different is acceptable.
"Firework" this video celebrates everybody's differences, it gives a positive image where fireworks represent the spark inside everyone.
"California Girls" She released this song after she had married Russell Brand, it gives of a sexier image of her self which begins to question who the target audience is.
"Wide Awake" this is what came after her split up with Brand, this video was intended as an apology to her fans and she wished to reconnect with her younger fans.





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