Laura Mulvey's Male gaze: The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may linger over the curves of a woman's body, for instance. The woman is usually displayed on two different levels: as an erotic object for both the characters within the film and for the spectator who is watching the film. The man emerges as the dominant power within the created film fantasy. The woman is passive to the active gaze from the man. This adds an element of Patriarchal order, and it is often seen in "illusionistic narrative film".Mulvey argues that, in mainstream cinema, the male gaze typically takes precedence over the female gaze, reflecting an underlying power asymmetry.
Look at the song Blurred lines by Robin Thicke for example.
the song is talking about how ambiguous women can be perceived to be, he talks about her saying no but he continues to say that she really means yes.
The song is very simply about rape, whether or not it explicitly says so in the lyrics.
Often in music videos women are set up to portray objects of desire by being made to wear revealing clothing or perhaps even no clothes at all, this is so men are more likely to watch and buy the music.
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