Branding in Music videos

Branding is used in music videos to sell to the audience, whether it is the artist(s) having a set appearance each video or if the video includes products that the artist(s) are sponsored by.

Branding is important as it allows for more awareness of the artist(s) and gets them more fans and opportunities to rise higher in the eyes of the public.

The spice girls are a good example of branding in music as near enough straight after they were formed as a group they were all portrayed as being a set character: posh spice, baby spice, sporty spice, scary spice and ginger spice. when they were formed they begged for a showcase and after receiving it they were noticed by Simon Fuller who proceeded to become their manager, one of their earliest songs "wannabe" was written in just 15-20 minutes but went straight to number three and shortly after went to number one in the charts.
the group probably wouldn't have had the chance to rise without the heavy branding especially since there was a lot of competition as the pop industry at the time with boy bands dominating the scene.