Case Study 01- Jamie Thraves
He began by making short films at university
He made his way onto the market by shooting three low budget music videos which cost about £5,000 each.
Process of music video creation:
"Commissioner" from record label sends a track to 5-10 directors. Each director submits a treatment. The director who submitted the best treatment is then commissioned to make the video. It is only after this that the director is paid.
Top Tips-Use the lyrics but try not to be too literal and go with the emotion of the lyrics.
Two of Jamie Thraves best work are his videos for Just by Radio head and The Scientist by Coldplay.
This video is rather clever as we are left wondering why the man is lying in the road and Radio head themselves have said they will never release what it is that the man said.
The entirety of this video was filmed in reverse even down to him singing the lyrics backwards by reversing the mouth movements .
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