Dyers Star Theory- the three ways music videos promote songs: illustrate-when the images fit the lyrics, Amplify- no distinction, portrays narrative, Disjuncture -meaning of the song is ignored.
Britney Spears-Initially viewed and constructed as a role model for the teen girl market, her early videos used "girlie iconography" but her imaged changed to suit the record deal going from disney princess to sexualised female.
This links to Dyers theory as her videos changed to suit her new image, having sexualised themes such as in "Womanizer" showing her wearing little to no clothing at times appealing to Laura Mulvey's theory of "the male gaze".
In this video however She appears to be the dominant figure and shows power over the male dancers, which goes against the subordinate sexualised image from before.She is still shown sexualised at times but remains largely in control, partially rejecting her constructed image

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